About
MADBERRY is automated promotion platform for mobile gaming. Our product is designed for gaming companies who strive to promote their mobile game through display advertising, i.e. acquire players for the game, maximize players’ lifetime value, and minimize cost of acquisition. We we provide game-specific audience segments and automated campaign optimization tech. We use machine learning and regression analysis algorithms to predict user behavior, and to distribute ad budget in a way to minimize cost of player acquisition and maximize his ARPU and LTV. We aggregate number of most effective traffic sources, so that marketer can perform cross-channel media planning, buying and analytic under one roof.